At first glance, everything seems to be obvious - just make creatives, take a ready-made landing page, and enjoy your conversions. It’s no secret that the classic sales funnel helps to attract and retain the user until he makes an actual purchase. But when the COVID happened, they also started to be into the online gambling industry. For example, elderly people used to be in the minority, because they preferred classic casinos. When testing, you should pay attention to different age and gender groups, make gambling creatives for your ads, using several approaches in order not to miss an important segment of your audience. It is crucial to do your own analysis based on the data on the desired GEO.įor example, in Australia, the same number of men and women are interested in online gambling, while in Canada, the audience of this vertical is much younger, usually players age starts from 18 years old. Of course, there is general demographic data that can be used for testing gambling offers.Īccording to statistics, the demographics of the gambling vertical mainly consists of men aged from 21 to 35 years. When we talk about gambling, it is difficult to identify the target audience very clearly.